A trademark is a symbol, word, phrase, or design that identifies and distinguishes the source of goods or services of one party from those of others. Trademarks provide several benefits, including:
Identification: A trademark helps consumers identify the source of a particular product or service.
Quality assurance: A trademark ensures that the quality of the goods or services bearing the mark remains consistent and unchanged over time.
Brand identity: A trademark can create a brand identity and image for the goods or services, which can help attract customers and build customer loyalty.
Legal protection: Trademark registration provides legal protection against unauthorized use of the mark by others.
Overall, trademarks play an important role in commerce by helping businesses protect their brand identity and reputation, and by helping consumers identify and select the products and services they want.